WordPress For Small Business
Using WordPress for small business let’s your business go beyond the static, unappealing online representation of your brand. If your small business needs a website or you are planning a redesign, build it with WordPress.
WordPress is a very powerful and popular content management system (CMS). Nearly a third of the web runs on WordPress and some of the biggest brands in the world such as Sony, MTV, The New York, Disney, Facebook, and even the Official Star Wars Blog all run on WordPress.
In our opinion, this popularity is well-deserved. Aside from the fact that WordPress is open source software (free to use), WordPress is the best way to create and manage business websites, and here are just a few reasons why we recommend it to all of our clients.
1. Adaptable and Scalable WordPress for Small Business
Using WordPress for small business and even for corporate types, your website needs to easily be scalable and mobile friendly. You also want to make sure that your website performs well and looks fabulous in addition to adapting to business growth.
If you have a unique layout in mind for your website, a specific feature or functionality you need, you can achieve that and more using WordPress.
Because WordPress is so adaptable, the possibilities are endless for creating unique layouts. Need to add more pages, posts, or functionalities? No problem. WordPress allows you to add to your existing content without having to change your site structure.
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QUICK TIP:
There is a big difference between wordpress.com and wordpress.org. If you’re trying to design your business website yourself, using the .org is more appropriate. Here’s a quick infographic to help you understand the difference between the two.
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2. Premium Themes and Plugins
If you don’t have the budget for a completely custom website design built with Bootstrap, there are a plethora of premium themes on various WordPress marketplaces that are specifically created for and coded to work with WordPress.
Put simply, WordPress themes are a collection of files that sits on top of the WordPress core files and controls the overall layout and design of your website. This allows you to be able to set global options for your website such as the color palette, body and title fonts, the layout of pages, posts and much more.
Utilizing plugins are another way to add more functionality to your small business websites. Plugins are pieces of software that can be added to your WordPress websites to add new features or extend functionality.
Sometimes less is more. While you might like all the bells and whistles, and animations you see in some themes, those features sometimes come at a cost. They can often slow down your page speed which will effect your user’s experience. Instead, we recommend sticking with a premium theme that has a clean design and coded well. But, we will make recommendations for you so that you’re not sacrificing performance or usability.
3. It’s Easy To Learn and Has A Huge Support Community
When you first login to your newly installed WordPress website, it may feel a little intimidating, but as you start to play around with the dashboard a bit, you’ll start to absorb how the interface works. Once you get the hang of things, writing blog posts and editing pages will become more manageable.
When you start to feel that you need help, the massive support and development WordPress community are friendly and helpful people who have a reputation for being generous with their time helping.
By using WordPress for your business website, when you decide you want professional help like a content writer or web designer, they will be familiar with how your website works as the WordPress dashboard and structure is universal.
While you may think that you’re saving money with the do-it-yourself approach, it may end of costing you more money in the long run. Your sales and leads can be greatly effected by how you present your business on the internet. It may be a wise decision to seek an affordable website design company from the beginning.
4. Comes With A Blog Built In
There is still a misconception that WordPress is just a blogging platform. It was originally created with a blog built in, but has grown dramatically over the past years to become one of the most used content management systems for website design. While you can disable the blog feature, using it to write and share content about your business products and services and company culture, makes it a great marketing tool.
Providing valuable content positions your business as an authority in your industry. It also encourages search engines to index your site more often, which will help improve your search ranking and organic traffic.
5. WordPress Includes Basic SEO Features
Straight out of the box, WordPress includes basic SEO features and functions to help the search engines crawl your site and gather the information it needs to include your site within its database.
WordPress comes with several built in SEO tools, including the ability to create permalinks and pinging. While WordPress is search engine friendly, we recommend you implement an SEO strategy to ensure your website is ranked. WordPress also automatically generates title tags and meta descriptions for all of your pages and posts, which you can easily customized.
Robust SEO plugins such as Yoast are great to help maximize your visibility in search engines.
WordPress is the best platform to build and maintain business websites. If you are thinking about redesigning your website or need a new one, we would love to help. Let’s talk!
Hazel Burgess
FOUNDER/SEO DIRECTOR
Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.
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