Email marketing services
We turn leads into loyal customers with email marketing for small business.
As a small business, local email marketing is critical for building a relationship with potential customers in your area. Envisager Studio is San Diego’s top digital agency with expertise in email marketing automation, template design, campaign planning and list building.
THE POWER OF EMAIL MARKETING:
4400%
overall ROI, making it the most profitable marketing strategy
60%
of consumers made a purchase through a promotional email
88%
of brands say email marketing contributes to their business’ success
15%
higher clickthrough rate for emails optimized for mobile devices
Email marketing for small business
Every small business needs a carefully planned email marketing strategy to gain new leads and re-engage past customers. At Envisager Studio, our email marketing services for small business help you cut through the noise and connect with your target audience.
About 96% of Americans check their email everyday. And many of them check email up to 20 times per day. So, with an effective strategy, you are sure to reach your target audience. Email marketing services are important because it’s an opportunity for you to connect with your audience and customers on a deeper level.
Over 88% of marketers use email as their main source for generating leads. As such, it’s a powerful tool for building your brand and engaging with your customers. 
Why work with Envisager Studio for email marketing?
Envisager Studio email marketing experts acts as an extension of your marketing team. Our comprehensive strategy includes:
- Creating a campaign and crafting compelling email copy
- Integrating optimized automation features
- Segmenting your email addresses and audiences
- Designing responsive, modern email templates
- Performing A/B testing to generate benchmark email performance
- Measuring results like conversion rate, click through rate, open rate and more
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As part of our content marketing services, we craft engaging newsletters that motivate people to take action.
FREE GUIDE
Do's and Don'ts Of Email Marketing
Email marketing is one of the best marketing tools for businesses of all sizes. Marketers rely on it to drive results because it’s a proven strategy. This list of email marketing do’s and don’ts answer questions such as should you buy an email list? Whether you should focus on a single topic or multiple topics, and more.
We’ve worked with Envisager Studio for many years now and each project they do for us is always so beautiful and great results. Our Mother’s Day email marketing campaign was outstanding! Click through rate was way better than we expected and we got several sales to boot.
CECELIA JOHNSON, A DIVA’S HIDDEN HAIR MANUFACTURER
When do you need email marketing?
Regardless of your industry, we can manage your email marketing from start to finish, across varying buyer journeys and customers. You need an email marketing strategy when:
Subscriber List
You want to grow your email list and start sending personalized and targeted emails to your audience.
Automation
Your email marketing needs to be automated to consolidate and reduce repetitive tasks, tracking and web analytics.
Drive Results
Email marketing is not up to par and you need to execute multi-channel campaigns to convert more customers.
Loyal Followers
You have a loyal following, but don’t know how to use it to encourage, inspire and engage your subscribers.
Building Awareness
Establishing your brand identity and building brand awareness is your most important and major concern.
Build Trust
You want to develop relationships and build trust with your audience by providing valuable content.
Email marketing faqs
As a top performing digital marketing channel, email marketing allows you to send direct electronic messages to your customers and prospects. Not only is it cost-effective, but it’s also a measurable way to drive business growth by connecting with your audience.
First, you should keep in mind that email marketing requires ongoing refinement and the process as a whole takes time. With this in mind, you can start using email marketing by following these simple steps:
- Set clear goals
- Build a subscriber list
- Choose an email service provider
- Create engaging content that’s interesting to your audience
- Use segmentation for your list
- Analyze and measure key metrics
- Be sure to comply with email regulations
- Use A/B tests
- Automate workflows
- Stay consistent
Email marketing software is a set of specialized tools that allows businesses to create and send email campaigns to their subscribers. Using this tool, you can measure the performance of your campaigns. These platforms are offered by providers such as Constant Contact, MailChimp, and the like. Within their platforms, features like list management, analytics, email templates and more are included.
Definitely yes, email is highly effective. In fact, the average open rate is 28%, with a click-through rate of 2.18%. And for $1 spent on email marketing the average return on investment is about $36.
There are several advantages to that make email marketing worth adding to your marketing mix. Here are just a few:
- It is an effective and affordable marketing channel compared to other traditional marketing methods.
- Campaigns can be personalized, allowing you to deliver relevant content to your subscribers.
- It helps you increase brand awareness, engage with your audience, and nurture leads.
- You can access valuable analytics and data, which allows you to make data-driven decisions and measure the success of your campaigns.
In addition to complying with email guidelines, the below best practices will help you send better emails.
- Optimize emails for mobile
- Create compelling subject lines
- Maintain a consistent sending schedule
- Focus on personalization
- Segment your audience
- Sending emails without permission
- Not optimizing emails for mobile
- Sending too many emails
- Using incorrect contact information
Email marketing offers many benefits that make it a preferred marketing channel for businesses, including the following?
- Engage customers along their journey with strategic and compelling content.
- Activate first-party email data across channels for a consistent customer experience.
- Build one-to-one relationships with every customer for long-term loyalty and advocacy.
- Build your messages using customizable templates for a professional look.
- Reach your ideal audience with personalized and targeted content.
Email marketing trends to watch for in the coming years include:
- Accelerated mobile pages
- Interactive emais
- Increased use of automation