Riverwalk OB-GYN
Riverwalk OB-GYN is a gynecology and obstetrics clinic based in San Antonio, Texas. Founded in 1979, this facility makes available to every woman the health resources she needs to live a long, active and healthy life. This is one of several women’s health website design we’ve undertaken over the years. As such, we were delighted to develop a different type of medical website that appeals to those seeking specialized health care.
Services provided:
About the project
RIVERWALK OB-GYN: COMPASSIONATE CARE FOR ALL WOMEN
While there was consensus among the doctors, our team worked closely with Dr. Stephanie Schaefer. With direct access to their decision-maker, we understood that information needed to be presented for educational purposes but in a less technical way. The central idea the client was going for was a new look for their women’s health website design. Simultaneously, they also wanted to build up better SEO for better search ranking. So, our design and content team got to work, creating a conspicuous design that was both educational and easily digested by patients.
Logo + branding
Riverwalk OB-GYN’s logo is a combination of text and graphical elements which creates an all-embracing logo design that includes both the brand name and symbolic imagery. The butterfly symbolizes hope, new beginnings and recovery from whatever health issue the patient is experiencing. For the colors, we chose a soft purple and a soothing pink. Purple is meant for comfort, decency, and delicacy in which the practice handles their patients. Whereas purple symbolizes love, hope, and continued youthfulness. The result is a soft visual that is modern and accurate to the brand.
Women's health website design
To encourage new patient consultations, our designers sought to create a clean women’s health website design. One that speaks to the clinic’s dedication to patients and credibility. The decision to use purple and pink colors adds a calm and soothing feel that presents Riverwalk OB-GYN as a compassionate practice. We used serif typography as it lends to professionalism, authority, and denotes the weight of the practice’s history.
For the content, each treatment/procedure is detailed, allowing the website to promote the practice’s capabilities without reliance on gimmicks. Additionally, the inclusion of keywords throughout the pages adds the SEO component necessary for the website to rank high in search results. Together, these elements deliver a smooth website experience that is both educational and aesthetically-pleasing.Marketing services
The Riverwalk OB-GYN women’s health website design features a marketing strategy consisting of search engine optimization and blog posts. Each strategy targets a specific segment of the San Antonio, Texas demographic. Our marketing team at Envisager Studio focused attention on those seeking specialized OB-GYN care. Doing so allowed us to hone in on unique health issues that not every one faces. Consequently, our marketing campaigns conveyed that along with presenting promotional content. The result was a higher consultation rate and more website traffic for the practice.
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