If you’re still following those conventional brand building strategies, you’re behind the curve. Most likely, you are facing many hurdles in humanizing your brand. Plus, stressing over low conversion rates and decreasing traffic.

Make An Appealing Online Presence

Social media channels, blogs and websites are effective methods to use to gain an audience. Any online platform that can be used to speak positively about your brand is a worthwhile tool. Aside from using it to engage with your audience, they can serve as a platform for your mission and values. Therefore, with awesome content and business development tactics, you can amplify CTR. The important thing is to find social networks that fit your brand.

To check your brand credibility, customers will visit your page on various social media platforms. Frankly, many of us do that. Especially if we are considering a purchase. Customers feel a sense of security when a brand becomes personal to them. To enhance the authenticity, use the customer’s name when interacting with him/her.

Bottom line, you need to be active. Facebook, Twitter, Instagram, LinkedIn and Pinterest are good platforms to start with.

Utilize content marketing and upload high quality and relevant content to your socials. And be particular about your keyword selections in order to boost SEO ranking. Share your products, updates and user-generated content. Sharing stories and posts are also efficacious for engaging your audience.

Begin Focusing On Brand Awareness

While working on digital marketing, think of ways you can boost your brand. Here are a few ideas:

• RUN PAY-PER-CLICK (PPC) ADS – Mostly, PPC ads appear at the top of search results. And that’s where searchers will focus after typing in a query. Target your ad to a specific type of customer. This increases the chances that they will notice your ad and take action.
• CREATE BEHIND THE SCENES VIDEOS – of your staff and office, then share them on social media. This humanizes your brand in addition to increasing brand awareness.
• RUN A CONTEST – The tried and true for social media. Also, offer giveaways or other perks.
• HOST PODCASTS – Employees could create podcasts providing helpful information or discuss current trends. Whatever topic you choose, it’s a great way to gain exposure.

While sharing your posts on social media, follow relevant hashtags. This will increase your brand awareness and appeal to a larger group of users.

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Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.