Mobile devices are now the dominate device people use to consume content. Over 50% of web traffic comes from mobile users, making it crucial for businesses and content creators to prioritize mobile optimization. If you want your website to rank higher in search results and provide a seamless experience, you must create mobile-friendly content. In this guide, we’ll walk you through actionable tips on how to achieve that.

Why create mobile-friendly content?

Mobile-friendliness ensures that your website provides an optimal user experience. Not only does it improve user experience, but it also boosts SEO rankings. Google prioritizes mobile-optimized websites in its search results, which means creating mobile-friendly content can significantly increase your visibility.

But mobile-friendly goes beyond just have a responsive website that adapts to every device screen. Instead, it actually applies to content that is mobile-friendly. In order to boost your mobile content efforts, we’ve provided our top tips for crafting mobile-friendly content for lead generation.

1. Use short and impactful headlines

Mobile users prefer concise, attention-grabbing headlines. Long headlines can get cut off on smaller screens, which may cause users to lose interest.

Tip:

• Aim for 6–8 words per headline.
• Use power words to create curiosity and engagement.

2. Optimize paragraphs for mobile reading

Mobile screens are smaller, so long paragraphs can appear as a wall of text. Break your content into smaller, digestible chunks to improve readability. Keeping your content simple and straightforward helps to avoid unnecessary words. Because the more words you use, the quicker the text will fill up a mobile screen.

How to improve:

• Use short paragraphs (1–3 sentences).
• Incorporate bullet points and subheadings to break up the text.

3. Use visuals wisely

Whether desktop or mobile, strategically placed images and videos can break up text, making your content more easily digestible. In addition to adding visual elements, it also provides separation between your text. Moreover, you’ll be helping your readers understand your content quicker because visuals are processed 600 times faster than text.

While images and videos can significantly enhance your content, make sure they are optimized for mobile. Otherwise, they can slow down your pages, causing user frustration.

Best practices:

• Compress images to reduce file size without losing quality.
• Use scalable vector graphics (SVG) for logos and icons.
• Ensure videos are responsive and don’t autoplay.

4. Include touch-friendly elements

On mobile devices, users navigate with their fingers. If buttons and links are too small, it leads to a frustrating experience. Use slideshows to create mobile-friendly content like featured products. This allows the user to swipe through the images. Otherwise, images will be stacked vertically, causing the user to scroll needlessly.

Design tips:

• Make buttons large enough to tap easily.
• Space out links to avoid accidental clicks.
• Use image slideshows when appropriate.

5. Use high contrast colors

High contrast colors does not refer to super bright that can often induce headaches. It involves using dark text on a light background color or light text on a dark background color. It also refers to using the appropriate font size to maintain readability on mobile devices. For example, 12 pixel font size is difficult to read on mobile devices.

What to do:

• Use at least 30px font size for headings.
• Body font should be a minimum of 16px.
• Follow WCAG guidelines to ensure digital accessibility.
• Use high contrast colors for aesthetics.

6. Purposefully place your CTAs

You have a limited opportunity to capture users’ attention on mobile devices. More so that desktop users, mobile users expect to find what they are looking for quickly. For these reasons, you need to provide the next action you want them to take within a few seconds of landing on your website. If you don’t, you will lose opportunities for conversions.

Suggestions:

• Place your CTAs at the top of your webpage.
• Make your CTAs explicit and visually distinct.

7. Test and iterate

Creating mobile-friendly content is an ongoing process. Regularly test your website and content on multiple devices to ensure it remains optimized as technology evolves.

Tools to use:

• Google mobile-friendly test
• PageSpeed insights
• BrowserStack for cross-device testing

Final thoughts

Creating mobile-friendly content is not just a trend, it’s a necessity. By implementing these strategies, you’ll not only improve user experience but also boost your SEO rankings and increase engagement. Start optimizing today and give your audience the seamless mobile experience they expect!

You may also enjoy reading: How to Increase Organic Traffic to Your Website for Free

Christina Davis

Christina Davis
WEB CONTENT DIRECTOR

Christina is the Web Content Director at Envisager Studio. She leads the content creation process and ensures tone and key messaging personifies the client’s brand and engages target markets. In her spare time, she writes about content marketing, content management, and website content.