For almost any search query performed on Google, a video will show up amongst the organic listings. I typed in "Hidden Figures" and there were three videos at the top of the page. Then, co ...

Video marketing is not a new concept. However, how important video has become on every channel and platform is new. While video marketing should be included in your marketing mix, videos are paramo ...

Envisager Studio is a content marketing agency with a business results focus. Today, content marketing forms part of your overall social media strategy. Here in San Diego, our content marketing age ...

Content marketing is becoming increasingly more important to the world of sales due to the steady decline in traditional marketing methods and savvier web users. Businesses have to work much harder no ...

In this article, Hazel Burgess from Envisager Studio talks about the importance of focusing on clicks instead of conversions when crafting content for your content marketing strategy. By now, you h ...

Creating a content marketing strategy is much like creating a marketing strategy. They both begin with your audience. Having a clear understanding of who you are trying to reach makes it less troubles ...

Digital branding is higher stakes than traditional branding. In previous years, when someone didn’t like your marketing campaign or TV commercial, they would simply make an unkind remark to another pe ...

Many small businesses want to start advertising, but are concerned about the declines in organic reach for their Facebook Page posts. Organic reach refers to how many people you can reach for free on ...

Bad bosses, on some occasions, are not ready to take the reins of a leadership positions, or may just lack the skills to hold some form of managerial position, but when it comes to bad bosses, these p ...

Facebook now has over 1.44 billion monthly active users. And as small business owners, there's a good chance you can connect with your target audience via Facebook. Ok, great! So, how do I get star ...