In the ever-evolving beauty industry, small businesses need to stay ahead of the curve to maintain a competitive edge. Branding plays a crucial role in distinguishing a beauty business from its compet ...

The real value of a business logo design is how much it can increase the awareness of your brand. The value of a website design is easier to see and measure, and this is not usually the case with a bu ...

When it comes to business, branding is everything. Since branding is about how people perceive your company, your brand message needs to be spot-on. For branding in website design, the focus is on you ...

If you're still following those conventional brand building strategies, you're behind the curve. Most likely, you are facing many hurdles in humanizing your brand. Plus, stressing over low conversion ...

A new year offers a fresh start, new opportunities, and of course, new logo design trends. Although a logo is a graphical representation of a company, that doesn't mean it should never be changed. ...

Building an authentic brand personality consists of a genuine set of characteristics that are attributed to your brand name. The mistake that some startups make is trying to mimic other brands. Thi ...

Small business brand awareness increases. Call it an epic battle between the ill-matched. From uptown New York to downtown Sidney, the number of small businesses outnumber the number of blue chip mult ...

Brand strategies are not just for large corporations and super rich business magnates. And that's why we feel it's important to talk about small business brand strategies. When people talk about co ...

How do you create a brand identity that tells a coherent, consistent story? A story that highlights your company's culture, products and services both visually and contextually. A well-designed brand ...

Are you considering a company rebrand? Perhaps your current brand no longer reflects the values of your audience, or your target demographic has changed, or your service offerings have changed over ti ...