Your website homepage is the most important page. It is the first page visitors see when they land on your site. Ensure you’re making a great first impression when people visit your website by clearly defining who you are, what you do, your products and/services, easy navigation, a clear call-to-action so that your visitors will have a pleasant user experience.

1. The Basics

It doesn’t matter what type of website you visit, you’ll notice that their website homepage contain: a logo, search capabilities, navigation menu, content and copy.

2. The Objectives

Have you made it clear what you want your visitors to do when they visit your website? Objectives to consider when designing a website are: user objectives and business objectives,

3. The Purpose

When people visit your website, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business.

You never get a second chance to make a first impression. That’s why your website homepage is undoubtedly one of the most important web pages on your website.

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Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.